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Baird Holm 2022 Technology and Data Protection Forum

From 08/30/2022 8:00 am until 08/30/2022 5:00 pm

At Woodmen Tower

Baird Holm 2022 Technology and Data Protection Forum

Baird Holm’s Technology and Data Protection Forum is an educational offering for our clients and guests that highlights current and emerging information on privacy and data security issues and provides practical insights about how to successfully navigate them. This year, Baird Holm is excited to host its Technology and Data Protection Forum in-person and online

Tuesday,  August 30, 2022
Check-In: 8:00 – 8:45 a.m.
Welcome & Introduction: 8:45 a.m.
Event: 9:00 a.m. – 5:00 p.m.

*New location*
Woodmen Tower 3rd Floor Conference Center
1700 Farnam Street
Omaha, NE 68102

$249 for non-clients
FREE for clients

Virtual Attendee Option:
If you select the “virtual” option for this forum, you will receive an email with a link to the livestream event, along with the presentation materials, in the days leading up to the actual Technology and Data Protection Forum. Please note that the Technology and Data Protection Forum will not be recorded for later access, so please plan to watch the event in real-time on August 30.

As space is limited, please register by Friday, August 19, 2022.

If you have questions, please contact Meredith at


Continuing Education Credits: 

This event is approved for the following continuing education credits:

CCB CEUs by The Compliance Certification Board
This event is pending approval for the following continuing education credits:
CPEs by the International Association of Privacy Professionals



8:00 – 8:45 a.m. | Check-In

8:45 – 9:00 a.m. | Welcome 
Vickie B. Ahlers & Grayson J. Derrick

9:00 – 10:00 a.m. |And They Just Keep Coming! Navigating Compliance Obligations Under Data Privacy Laws 
Grayson J. Derrick & Arianna C. Goldstein 
Now that Utah and Connecticut have passed comprehensive consumer data privacy laws (joining California, Colorado, and Virginia), navigating applicability and compliance obligations for businesses is challenging.  This session will compare these consumer data privacy laws side-by-side to discuss the similarities and differences in complying with these new laws.  This session will look into movement at the federal level for new data privacy legislation, and also review how federal and state regulators are targeting dark patterns as part of consumer data privacy protection.

10:00 – 10:45 a.m. | The Customer Is Always (within their) Right(s) 
Arianna C. GoldsteinAbigail T. Mohs
Companies routinely ask – ‘who owns the data?’ As between a company and their consumer, the answer is becoming increasingly clear. We have seen laws and regulations codifying a consumer’s right to data access at the state, federal, and international level. Ari and Abby will provide an overview of these laws and regulations and discuss compliance strategies. As consumer rights become universally recognized, compliance with such rights will be critical in order to avoid investigations and penalties.

10:45 – 11:00 a.m. | Break 

11:00 – 11:45 a.m. | The CFPB’s Consumer Data Sharing Rule – What to Expect and When to Expect It 
Eli A. Rosenberg
Consumer access to financial data and data sharing activities are at the top of the CFPB’s rulemaking agenda for 2022-2023. This session will look at the CFPB’s current actions and guidance in this space to see if we can predict what might be included a CFPB rulemaking. In addition, this session will include an update on the CFPB’s other agenda items and recent enforcement actions.

11:45 a.m. – 12:45 a.m. | Grab Your Lunch

12:00 – 1:00 p.m. | Hot Topics 
We are delighted to bring you the latest installment of this popular, fast-paced discussion on a variety of issues affecting technology and data protection.  This year’s panel of Baird Holm attorneys will discuss recent topics that span the spectrum of Technology and Privacy law. 

Avatars Gone Wild: The Metaverse in the Workplace
Kelli P. Lieurance
This session will explore the various employment law implications of incorporating the metaverse into the workplace.  From harassment issues, to tracking hours worked, to ADA accommodation requests, the use of augmented reality in our increasingly remote worlds is bound to cause some glitches.

Protecting Your Brand in the Metaverse
Krista M. Eckhoff
As brand owners work to engage with new consumers and increase brand loyalty, many brand owners are now looking at trademark protection for virtual goods and services. Brand owners who fail to secure their trademark rights for virtual goods and services may find it difficult to combat infringement and effectively enforce their rights in the metaverse.

Digital Assets After Death
Krista M. Eckhoff
Learn the answers to questions about digital assets, including: What happens to digital assets after someone dies?  Are there ways to protect your interests in cryptocurrency, NFTs, or other digital assets through your estate planning?

TCPA Case Law Update
Chandler D. Gall
The Telephone Consumer Protection Act (TCPA) continues to be highly litigated across the country. This session will provide an update of recent TCPA cases and the impact of those decisions on advancements in technology and business operations.

What to do When ASCAP, BMI, or SESAC Come Knocking
Jill Robb Ackerman
It is important to understand how to legally play music inside your business. Without the right licensing, you could receive a letter from a performing rights organization’s legal department demanding appropriate compensation.        

1:00 – 1:15 p.m. | Break 

1:15 – 2:00 p.m. | You Are Officially On Notice! 
Vickie B. Ahlers & Michael W. Chase
Now that we have your attention – let’s talk notice, breach notice that is.  You have or will eventually suffer a data breach.  You’ve fixed the problem and your systems are restored.  What kind of notice is required? Many organizations are subject to multiple Federal and State data privacy laws that include a breach notification obligation – but have different definitions of the information subject to these laws, a variety of reporting timelines, and specific content requirements.  In addition, more and more regulatory agencies continue to roll out breach notification rules that only add to the patchwork of existing laws (and, quite frankly, make the breach notification process a nightmare!).  This session will focus on recent legislative updates and agency guidance including the Cyber Incident Reporting for Critical Infrastructure Act of 2022, SEC incident disclosure guidance, FTC considerations for health app developers, and various state law updates affecting breach notification.  Our goal is to help organizations navigate the ever changing breach notification landscape and offer strategies and best practices to implement as part of an updated incident response plan.

2:00 – 2:45 p.m. | Cybersecurity and Breach Response: The Dos and Don’ts Based on Litigation and Class Action Defense 
Allison D. BalusRobert L. Kardell 
If the statistics are correct, the question for most companies is not if they will be a victim of cybercrime, but when. When a company experiences a data breach, the immediate aftermath can be hectic.  Companies are often provided with an overwhelming amount of advice on how to best prepare for a data breach response.  Often, however, the advice can be confusing, inconsistent, and sometimes wrong.  This session will discuss cybersecurity and documentation requirements and include lessons learned from the defense of companies in litigation and the defense of class action suits resulting from cyber breaches.

 2:45 – 3:00 p.m. | Break 

3:00 – 4:00 p.m. | Is Your Company Website ADA Compliant? 
Scott P. Moore 

 4:00 – 5:00 p.m. | Reception 

1700 Farnam Street | Suite 1500 | Omaha, NE 68102 | 402.344.0500